Everyone seems to have a Gmail , Yahoo, or Hotmail account. Some people have all three and more. As an email marketer, list contributor, or active list member (one who contributes to a list), sending out email campaigns with a free email account may be the cause of undelivered email messages. As you know, the FROM in an email message, identifies the sender by their email address. A list recipient may decide to open or trash the message just based on this information – who sent the message. Because of this, a business owner, email marketer or list owner, should use a custom domain address for their email marketing. Even though Gmail is free, and dwli@gmail.com works the same as paddy@dwli.net , a Gmail account to represent a business appears unprofessional. Most email marketers take advantage of the FROM address, with branding, by using a custom domain email address. Because free email accounts lack this distinct branding feature, it comes down to the recipient acceptin