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  Email marketing can be a highly effective way to reach and engage with your prospects.   However, crafting email copy that converts a prospect to a customer can be a challenge.   In this blog post, we’ll discuss best practices for writing email copy that drives conversions and generates results. 1.      Know your audience. The first step to write effective email copy is to understand your audience.   Take time to research their needs, interests, and pain points .       When you know your audience, you can create email copy that coverts, as it will speak directly to their needs, and subsequently motivate them to take action, i.e., click on a link. 2 .      Write Compelling Subject Line.   As you know the first item your audience reads when they receive your email is the subject line of your message.    A winning subject line can make the difference between your email being open or deleted.    Use strong action words, ask questions, or create a sense of urgency. 3.      Keep

  Artificial Intelligence (AI) is  growing in popularity  among forward-thinking companies that are looking to create more effective email strategies. The use of AI-driven machines empowers them to “act” like humans by understanding complex data sets in order to make decisions autonomously. With this ability, some suggest Artificial Intelligence will replace the digital/email marketer, as it has done so in other applications. AI data sets are used in many applications, such as robotics, autonomous vehicles, medical diagnosis systems, and financial trading platforms. In addition, AI machine learning, data analytics, and automation are all playing a major role in the  digital marketing field . These tools, just like the human email marketer, can create more targeted campaigns that reach the right audience at the right time for maximum results. With AI, a marketer can simplify the email process of content creation, and writing subject lines, to better inbox delivery. Essentially, higher p