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Showing posts from December, 2023

The Unreliably of Email Open Rates.

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  In simpler times, the success of an email campaign was measured by the open rates of the mailing.     These metrics seemed reliable enough.   However, changes in consumer behavior, and of course technology, have shown open rates are not an accurate gauge for email engagement.   Newer technology includes Apple Mail Privacy Protection (MPP) launched in 2021. MPP can interfere with email marketing open metrics.   Basically, it gives the user an option to hide information about when and where they open an email. By doing so a marketer cannot ‘see’ if their email was actually opened because the emails are marked as being read, regardless of the real status. And that makes those unique clicks, known as CTOR (Click-to-open rates) unreliable as well. However, email opens have never been a highly accurate metric because of issues like image caching, blocking, and clients not rendering images. When dealing with metrics, CTOR measures unique clicks that an email gets, divided by the numbe

Why Have A Website for Your Side Projects

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Financial stability is a concern for many people. While a typical 9-5 job might be enough for some people, others may find that the income from this type of job barely meets their needs. This is especially true in the face of challenges like inflation, which often necessitates longer hours or even multiple jobs to pay bills and maintain one’s standard of living. It’s in this climate that creativity and ingenuity excel. For many, what started as a side project or hobby has evolved into something more significant. These personal passions are not just outlets for innovation and growth; they’re becoming possible sources of income. The Rise of Niche Markets and Monetization Strategies : This year, finding a profitable venture is all about finding your niche side project. Whether it’s eco-friendly products, home fitness, or remote work solutions, tapping into a specific market can lead to a more targeted and engaged audience. In terms of profitability, many use eCommerce, as these projects b

Why Group Email Outshines Group Texting with Facebook

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  Why Group Email with Outshines Group Texting with Facebook Effective communication is crucial in life, and the chosen medium can significantly impact the outcome. Although face-to-face interactions are often preferred, they are only sometimes practical, particularly when engaging with multiple people simultaneously. As a result, many turn to digital methods for their communicative needs, with group texting on platforms like Facebook being a popular choice. However, while group chats serve their purpose, opting for group email, especially through platforms like DiscussionListServices.com, presents several distinct benefits. Group email, a better choice than group texting with Facebook. 1. Professionalism and Branding Using a group email provider comes a professional platform for communication. You can customize emails with your brand's logo, colors, and style, which is crucial for businesses and organizations looking to maintain a professional image. Facebook Group Texti