Mailing List Services

 As an email marketer, most likely you have seen, read, or discussed the new inbox privacy protection rules instigated by Google and Yahoo.   At first glance they do not seem so different from the email authentication we have been using with, SPF, DMARC, DKIM and maybe BIMI .   For years, most ESPs are using email authentication.   At first, these might seem like a repeat of the email security measures we're all used to, like SPF, DKIM, and DMARC. But let's take a moment to clear something up for everyone, not just the tech-savvy among us.     Email Authentication: the process by which an ISP can verify the identity of the sender.  Before an email is considered deliverable to the inbox it’s scrutinized, authenticated, and examined right along with the sender and their sender reputation.  So, are these the same policies from Google and Yahoo?   Google and Yahoo users get more SPAM than the average bear , therefore these mandated policies are designed to protect the consumer, th

Do my online activities impact the environment? Quite possibly. It’s important to remember that everything has a cost, even seemingly free Wi-Fi. Accessing the internet consumes energy, from powering our devices to running wireless networks. Each of these actions releases a few grams of carbon dioxide into the atmosphere. But have you ever wondered where all this data is stored? Whether on standalone servers, networked systems, or in the “cloud ”, storing our endless data streams requires a significant amount of energy. This is where the concept of a green website comes into play. Using less energy to access websites, data, and information is not a solution most of us have. However, we can minimize the ecological footprint on a smaller scale with a green website design. This method, while minimizing the ecological footprint, can maximize functionality and appea l. What is Green Website Design? The principles of Green Website Design start with a holistic approach to web design and de

  Why Use Group Email or Did We Discuss That in Group?  Leave a Comment   /  Blogs  / By  Pat Rountree Using group email (also known as Discussion Lists), for communication, offers several advantages. It is an effective tool for various settings, from businesses to community groups. These types of lists allow back-and-forth communication between all members using email. Group or discussion lists allow: Efficient and Easy Communication: Like a marketing list, with one email address, you can send a single message to multiple recipients simultaneously. Unlike marketing lists, the members can answer and carry on discussions within that email group. This is useful in settings where members need to regularly communicate with one another, i.e. teams, clubs, teachers, doctors, and so forth. Privacy and Digital Security: Group email services typically offer better privacy compared to instant messaging platforms. Your communications remain within the group, and you retain control over the conten