When Email Marketing Doesn't Work
Email has long been a powerful tool for communication, used for personal, recreation and business connections. Individuals rely on email to stay in touch with friends, manage work-related communications, send and receive important information, engage in online interactions, and organize their daily lives. For digital marketers, email is an inexpensive way to connect with prospective buyers, delivering personalized targeted messages any time. However, while email is now an essential tool, not all emails are welcome. The constant barrage of marketing messages can quickly become overwhelming, diminishing their effectiveness. Something an email marketer wants to avoid. Consider the scenario where you sign up to receive emails from a vendor at an outdoor event, simply to enter their giveaway. Weeks later, you start receiving daily emails from that vendor, whom you've since forgotten about. The frequency of these emails, coupled with the lack of relevance, quickly turns them from a mil