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Showing posts from November, 2010

Discussion Lists – Talk About An Inexpensive Yet Priceless Solution

As the old joke goes, the fastest communication channels in the world were once said to be telegraph, telephone or tell a women.  As a woman, two-way communication is a major part of my daily life, be it by email, text, social networking, mobile phone or face-to-face conversation.  I find all these methods interactive and allow an exchange of ideas, opinions and information: quickly.  When communicating with larger groups over any distance, near or far, I like the email Discussion list for its versatility. A Discussion List allows the widespread distribution of information, ideas and opinions to many Internet users at once.  Organizations who use discussion lists find they can foster community involvement by giving everyone on the list an opportunity to share knowledge and contribute to the conversation.  In addition, the best part about a discussion list; the participates do not have to be in one place at a certain time, they can be anywhere in the country or in the world.  They can

Find cost savings with the right Non-profit communication medium

It’s important for your non-profit organization to have its own means of communicating with the world.  Corresponding with members, supporters, sponsors and everyone else is important for growth, balance and goals.  The ideal medium to use, of course is the newsletter.  The newsletter is your means for explaining why you exist, who you are and what you need.  As a non-profit agency, by publishing your own newsletter, you have total control on content, regularity and circulation. Every non-profit agency that has been around for a while should have first hand experience on every phase of the newsletter publishing process.  There are budgets to consider, a competent staff to hire, a reasonable agenda to follow, writing articles, designing the layout, photographs and graphic choices, reproduction methods and distribution options.  And if you plan to create a PDF version, place the newsletter on your website or incorporate it in email, there’s more time and resources to use. By publish

Your List Has Empirical Value

Everyone who does business on the Internet should be interested in marketing their web site thru the use of advertising.  But isn’t marketing and advertising synonymous?  Aren’t the results the same, should it matter if you market or advertise as long as you make the sale?  I believe there is a fair amount of confusion about the terms, but in practice marketing and advertising are as diverse as night and day where but both parts work together: i.e. 24 hours. When you think of advertising, you generally think of paid messages, generic announcements and suggestive communications played with repetition and catchy slogans, filled with buzz words.  When it comes right down to it, you’re only advertising to get the sale. The advertisement itself is generally a non-personal message with a subtle persuasive tone presented by a sponsor.  The non-personal aspect of the ad allows the receiver to be anyone, from both existing to potential customers, the results to be determined somewhere in t