Email marketing is not rocket science but to some it is a science just the same. You may make one change in your mailings and as expected (Or not) your overall results change. If you’re working with numbers and formulas and testing with list segments, you might just come up with a mailing routine that, one day elicits soaring conversion rates, higher than you ever expected AND your facebook© “likes” double with your Internet sales hitting new numbers. Exciting for you-Exciting for your company. You might think, if only we can get these results more often, and conclude, maybe I should mail more often, so you do. When you send email marketing campaigns more often, and get good results its encouragement to send again and again, usually between shorter intervals, until finally your list goes over the “just right point” and reaches the exhaustion point, the point between under mailing an over mailing. When you reach the exhaustion point, your conversation rates start go