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on October 11, 2011

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The Truth about AI Email Marketing

Feeling overwhelmed with planning, sending and tracking your email campaigns? Not enough time, staff, or ideas to craft, send, and track them effectively? Considering using an AI-powered tool for AI email marketing? A tool which seems to have revolutionized how businesses manage and execute email campaigns. From writing personalized messages to automating workflows, AI promises to save time, increase ROI, and save money, as you will need less staff. Is AI about to become your new best friend? Before you dive into this fully automated AI email strategy, consider the strengths and limitations of AI in email marketing. Why AI Isn’t Always the Best Solution for Email Campaigns Despite these advantages, there are some important drawbacks to consider when using AI in email marketing. Here are some reasons why relying on AI exclusively may not always deliver the best results: 1. Lack of Personal Touch AI can personalize content based on data, but it lacks the genuine understanding...

Why do I need a website? I’m on Social Media.

W hy do I need a website if I already sell my products on social media? This isn’t just a rhetorical question—the answer is clear: a dedicated website offers distinct advantages that social media platforms simply can’t provide Here’s why a website in addition to your social media business is essential. 1 I know you’ve heard it before : social media platforms have policies and algorithms that can change without warning. And it’s true. There are widespread complaints about these changes, particularly when it comes to business functionality and the user experience for online businesses . With a website, you have complete control over its appearance and the message you want to convey. Your content is always accessible and customizable to reflect your brand. Unlike on social media, your message won’t get lost in a stream of endless posts. 2. A website helps establish your business as legitimate and professional ....

Why Isn’t My Website Ranking on Google? 5 Possible Reasons

Years ago, on the WorldWideWeb getting your business website listed on the first page of Google was easy. Staying on the first page of Google did require some effort but nothing too time-consuming. In those days most web designers knew just what to do to get their website listed with a good ranking. As time passed, more businesses began publishing their websites, and online competition skyrocketed. Suddenly, people could shop for dog collars from the convenience of their homes, with the store located anywhere in the world. Ranking on Google became a challenge; wondering “Why Isn’t My Website Ranking on Google” With the introduction of Google paid ads which now dominate the top of search results of the browser, coupled with Google’s constantly evolving algorithms , getting a good ranking has become real work. And it could be expensive if you hire an SEO specialist. If your website isn’t ranking on Google, you’re not alone. Many small business owners strugg...

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