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Showing posts from January, 2016

5 Reasons Why Your Purchased List Sucks More Than You Think Is Should

You may end up paying for duplicate services, as one ESP may not just be enough to get the results you want or expected.  And then when you do get duplicate services the results still suck. Buying several domains to send from can be expensive.Switching IP addresses and staring all over again will not guarantee a good delivery rate. Does a purchased list fit into my marketing plan? Does a purchased list fit into my marketing plan? Spending money on a list hygiene company will not take a purchased bad list and magically create a purchased good list. The majority of your emails will either be blocked or sent to the SPAM Box I’ve read blogs that support the practice of purchasing lists from reputable list brokers.   Granted these blogs are written by someone in the “said “company who is in the business of selling lists. Their logic is good, but the results aren’t, as these legitimate “lists” normally guarantee a 3% or at most a 5% open rate. (And that’s out of thousand

easy steps to keep list churn down So Pay Retention!

You're worked for hours to create the best offe r ever, it's so good, so compelling, you ev en impressed yoursel f.  Who knew you were so creative to come up with a "call to action" that most people would have a difficult time saying no to. You're anxious to see the results of this offer and can't wait to get it into the hands of your customers.   The veh icle you use to do this, email. Unfortunately, you will not get the response this ad piece deserves because your mailing list is not quite up to par.  In fact, it probably takes less effort to build an effective” opted-in" list than it takes to create a great offer, so let’s review how easy it is to maintain and continue to build an effective opt-in em a il list so you can concentrate on creating great offers. First there is list building, Successful list building requires a combination of on-going subscriber retention and new subscriber acquisition. Two different actions that work toge