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5 Reasons Why Your Purchased List Sucks More Than You Think Is Should

  1. You may end up paying for duplicate services, as one ESP may not
    just be enough to get the results you want or expected.  And then when
    you do get duplicate services the results still suck.
  2. Buying
    several domains to send from can be expensive.Switching IP addresses and
    staring all over again will not guarantee a good delivery rate.
  3. Does a purchased list fit into my marketing plan?
  4. Does a purchased list fit into my marketing plan?
  5. Spending money on a list hygiene company will not take a purchased bad list and magically create a purchased good list.
  6. The majority of your emails will either be blocked or sent to the SPAM Box

I’ve
read blogs that support the practice of purchasing lists from reputable
list brokers.   Granted these blogs are written by someone in the “said
“company who is in the business of selling lists. Their logic is good,
but the results aren’t, as these legitimate “lists” normally guarantee a
3% or at most a 5% open rate. (And that’s out of thousands of email
addresses.)   Purchasing an email list, probably will increase your site
traffic a bit, but only you can decide if the cost is worth it.

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