Posts

Showing posts from July, 2017

“Discussion Lists” the Only Communication Tool Before Social Media

Image
As a non-profit organization, communication between all departments and volunteers is key.  Timely and accurate communication can be tricky, as members may be spread over the United States and unreachable the same time you’re not.   So, just how do you effectively communicate with your group when your organization members are not in the same room, or in the same City or Country?  You might consider Group Messaging, but what about the different time zones and the information they will miss if they weren’t there at the beginning of the conversation. Facebook? Is everyone on board to set their privacy up correctly and who wants to scroll through hundreds of messages to find an answer or ask a question?   Selecting the right communication tool for your Non-profit is important and researching all the ones available tools can be daunting.   However, The answer is easier than you may think, set up an email discussion list.                 How do discussion list work you may ask – with Du

How To Be An Inbox Expert

Declining delivery rates, according to industry statistics, reveal that a modest estimate of those lost emails represents millions of dollars of lost revenue for some, and even greater losses in specific industries.  When a company becomes dependent on email marketing revenue, declining inbox deliveries can be devastating to the bottom line. In fact, if you review all the available sending reports and perform due diligence audits on your deliverability results, you may have found that any increase in revenue with your email marketing campaigns is disproportionally lower to the monetary output you’re making in terms of employing staff, time, testing procedures and the monthly investment the company is making in email technology that makes this all work.   Even with advance email technology and the rate of change in email hosting industry overall, delivery issues should be addressed in real time.  Real time allows you to become proactive, allowing you to identify and address problems,