Mailing List Services

“Are Email Feedback Loops Driving You Nuts” By Janet Walsh As an email marketer, you are responsible for sending hundreds, or maybe even tens of thousands of emails to those subscribed to your list. These are email campaigns you’ve worked on for weeks; testing to verify your campaigns will send the right message at the right time and bring in that expected ROI. However, some of the most significant feedback you need to make your campaign successful, is what your recipients do with the emails you send them. What your recipients do with your email once they receive it boils down to a few choices that include: Open Save for late Share with a friend Delete immediately Mark as Junk/Spam Mail Report you as a SPAMMER and complain to the ISP you’re hosting with. Black Walnuts As a marketer, we try to avoid the later, but it does happen,  so don’t let Feedback Loops drive you nuts! When the recipient marks your mail as spam and complains to the internet service provider (ISP) they usually

Bringing Them Back for More or Are Your Subscribers Too Overwhelmed To Read Your Email? Posted by  Janet Walsh  on September   13 th ,   2017 According to  MarketingSherpa  over 74% of email subscribers are inactive. Life ebbs and flows, just as your email list does. What was once new and enticing to your customers soon becomes old hat, and may even lead them to unsubscribe from your email list. How do you keep your subscribers engaged before they click that unsubscribe button? The best way, create a  re-engagement  campaign!  and target those disinterested members. How do you create a successful reengagement campaign you may ask; here are the top five ways to succeed and bring your members interest ack and wanting more. First, identify your audience, your inactive subscribers. Create segments of members, who for example haven’t opened your email for 90 days, 60 days and 30 days, a segment for those who never have open your emails since their hello letter was received and a segment for