“Are Email Feedback Loops Driving You Nuts” By Janet Walsh As an email marketer, you are responsible for sending hundreds, or maybe even tens of thousands of emails to those subscribed to your list. These are email campaigns you’ve worked on for weeks; testing to verify your campaigns will send the right message at the right time and bring in that expected ROI. However, some of the most significant feedback you need to make your campaign successful, is what your recipients do with the emails you send them. What your recipients do with your email once they receive it boils down to a few choices that include: Open Save for late Share with a friend Delete immediately Mark as Junk/Spam Mail Report you as a SPAMMER and complain to the ISP you’re hosting with. Black Walnuts As a marketer, we try to avoid the later, but it does happen, so don’t let Feedback Loops drive you nuts! When the recipient marks your mail as spam and complains to the internet service provider (ISP) they usually