Should You Decide Between Social Media and Email Marketing
The Nonprofit Advantage Free Social Media Sites – free is always attractive, especially if you are working on a tight budget. Social media, as part of your marketing mix, augments. your virtual ads, website and Facebook presence: essentially giving any nonprofit marketing potential without limits. Not to be overlooked, there is email marketing, which statistically, continues to be the most effective marketing the vehicle for acquiring new interest and maintaining ongoing relationships. In comparison with the other marketing channels, such as Facebook and Twitter, email, ( Discussion Lists, Announcements, and Newsletters) is sent directly to the inbox. Email over Social Media has proven to: Attract more volunteer participation Reach out to people who are supporters and not social media followers Help organize big fundraisers Maintain employee interest Keeps lines of communication open with all facets of your organization How do you create a good solid email campaign?