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Showing posts from May, 2018

Should You Decide Between Social Media and Email Marketing

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The Nonprofit Advantage Free Social Media Sites – free is always attractive, especially if you are working on a tight budget. Social media, as part of your marketing mix, augments. your virtual ads, website and Facebook presence: essentially giving any nonprofit marketing potential without limits.  Not to be overlooked, there is email marketing, which statistically, continues to be the most effective marketing the vehicle for acquiring new interest and maintaining ongoing relationships. In comparison with the other marketing channels, such as Facebook and Twitter, email, ( Discussion Lists, Announcements, and Newsletters) is sent directly to the inbox.  Email over Social Media has proven to: Attract more volunteer participation Reach out to people who are supporters and not social media followers Help organize big fundraisers Maintain employee interest Keeps lines of communication open with all facets of your organization How do you create a good solid email campaign?

Email Privacy is Possible

On the heels of Facebook’s privacy issues, controlling the use of your own personal information has never been so important. Unfortunately, everything we do seem to require an email address – even the apps we use on our phone, need an email address to be downloaded.  With digital fraud so rampant it feels like a risk to privacy by giving out your email so freely. To maintain privacy, you want to make sure your information isn’t bought, sold, or even used to spam other email accounts.  As a means of email control, most people use at least two different email accounts, a basic one for personal use and email address they give out to the public. While two email accounts may be effective this means you have two inboxes to keep track of, and who needs the extra hassle? Instead, we recommend the use of a disposable email address. These email addresses are used, not only keep your personal emails private but also to track where your email addresses are utilized, and if they are sold