Skip to main content

Should You Decide Between Social Media and Email Marketing

The
Nonprofit Advantage

Free Social Media Sites – free is always attractive, especially if you are working on a tight budget. Social media, as part of your marketing mix, augments. your virtual ads, website and Facebook presence: essentially giving any nonprofit marketing potential without limits. 

Not to be overlooked, there is email marketing, which statistically, continues to be the most effective marketing the vehicle for acquiring new interest and maintaining ongoing relationships.
In comparison with the other marketing channels, such as Facebook and Twitter, email, ( Discussion Lists, Announcements, and Newsletters) is sent directly to the inbox.  Email over Social Media has proven to:
  • Attract more volunteer participation
  • Reach out to people who are supporters and not social
    media followers
  • Help organize big fundraisers
  • Maintain employee interest
  • Keeps lines of communication open with all facets of
    your organization
How do you create a good solid email campaign?  
Consider:
  • Including a story, something that promotes your brand
    and the heart of your organization
  • Showing the results of donor dollars, what you
    accomplished, what you have built, what you are working toward
  • Using a call to action that will inspire your readers
    to:  pick the phone - click on a link - make that donation
  • Offering white papers, downloads
  • Sending a form to capture their interests and
    availability - keep them engaged with your organization
  • Create emails you can analyze with email
    management tools
Dundee Internet offers a multitude of email management tools including:
  • Transactional emails,  automated emails sent in
    reaction to an event or a transaction, such as a donation
  • Triggered mail,  a specific event triggers a
    personalized response to your list member; they fill out a form on your
    website for example
  • Triggered Clauses, where one or more clauses define the
    terms for the creation of a specific segment. This includes but not
    limited to:

    Dates

    Interests

    Purchases

    Text

    Survey

    Numeric
  • List segmentation sends email to specific
    demographics or classifications (volunteer, donors, constituents.)
As with any business or organization, to maintain a good relationship with customers or volunteers it's always smart of follow up with them.  The is especially true if they spent time or money with your organization.
With email marketing Following up and keeping track all activities such as the
success of your call to actions or something as simple as knowing your email
was read, the links were clicked on and it was shared with a friend is valuable
information.
The bottom line doesn’t overlook the best and cost-effective tool around.  Email.  And at Dundee, you can set up a list for as little as $10 a month: unlimited email sends for up to 500 subscribers.



Comments

Post a Comment

Popular posts from this blog

Revolutionizing Group Communication: How DiscussionListServices.com Leads the Wa

  Tammy runs a nonprofit organization and there is so much to do. It’s a position that comes with its fair share of challenges and rewards. Managing a nonprofit means wearing multiple hats, including organizing events to coordinating volunteers and everything in between. With so many tasks and conversations happening across various groups, it's no wonder Tammy finds it hard to keep up. Was it Amy who said she would work with the kids on Wednesday and bring chairs, or was it crayons? And the weekend brunch—was it scheduled for 12 PM at 1 Main Street or 1 PM at 12 Main Street? YIKES!  Amidst the clutter of apps , digital reminders, and calendars, the details do get lost. Lost details lead to confusion and miscommunication. Overworked and stretched thin, Tammy needs a solution that simplifies communication without demanding more of her limited time. This is a common scenario for many nonprofit leaders, and the solution lies in effective communication tools. This is where group email o
Post a Comment
Read more

Understanding Permalink Structures In WordPress

 In WordPress, a permalink (short for "permanent link") is the URL to a specific post, page, or other content on your site. The permalink structure refers to how these URLs are formatted. WordPress allows you to customize the structure of your permalinks to make them more user-friendly and SEO-friendly.   Types of Permalink Structures in WordPress   Plain   URL example: http://mybookstation.com/?p=123   Description: This is the default setting and is not very user-friendly or SEO-friendly .   Day and Name   URL example: http://mybookstation.com/2024/05/22/sample-post/   Description: Includes the year, month, day, and the post name.   Month and Name   URL example: http://mybookstation.com/2024/05/sample-post/   Description: Includes the year, month, and the post name.   Numeric   URL example: http://mybookstation.com/archives/123   Description: Uses the post ID in the URL.   Post Name   URL example: http://mybookstation.com/sample-post/   Description: Uses the post name (slug)
Post a Comment
Read more

Exploring Green Website Design: Sustainable Solutions For A Digital Future

Do my online activities impact the environment? Quite possibly. It’s important to remember that everything has a cost, even seemingly free Wi-Fi. Accessing the internet consumes energy, from powering our devices to running wireless networks. Each of these actions releases a few grams of carbon dioxide into the atmosphere. But have you ever wondered where all this data is stored? Whether on standalone servers, networked systems, or in the “cloud ”, storing our endless data streams requires a significant amount of energy. This is where the concept of a green website comes into play. Using less energy to access websites, data, and information is not a solution most of us have. However, we can minimize the ecological footprint on a smaller scale with a green website design. This method, while minimizing the ecological footprint, can maximize functionality and appea l. What is Green Website Design? The principles of Green Website Design start with a holistic approach to web design and de
Post a Comment
Read more