Donor attrition is a fact of life, donor retention can be a challenge. Just like any business, it is always costlier to obtain a new customer, or in this case a new donor, than it does to keep one. The cost of obtaining a new interest can really degrade your budget. It is possible to decrease the cost of new recruitment and grow your donor base with supporter engagement driven by email marketing. Nonprofits always have a base of loyal enthusiasts. As you know not all supporters have made monetary donations to your cause. These people need to be motivated to do so. When a donor is totally engaged in your cause, this, as stats have shown, moves them to gift. Engaged supporters who already donate are noted making greater cash contributions more often. This motivation can be achieved by marketing to your donor base. Using marketing strategies, such as an email marketing campaign, cost-effective and will boost those donations in no time. Use what you know about your donors to cr