Skip to main content

Nonprofits, Decrease The Cost of New Recruitment and Grow Your Donor Base

Donor attrition is a fact of life, donor retention can be a challenge. Just like any business, it is always costlier to obtain a new customer, or in this case a new donor, than it does to keep one. The cost of obtaining a new interest can really degrade your budget.


It is possible to decrease the cost of new recruitment and grow your donor base with supporter engagement driven by email marketing.

Nonprofits always have a base of loyal enthusiasts. As you know not all supporters have made monetary donations to your cause. These people need to be motivated to do so. When a donor is totally engaged in your cause, this, as stats have shown, moves them to gift. Engaged supporters who already donate are noted making greater cash contributions more often. This motivation can be achieved by marketing to your donor base.


Using marketing strategies, such as an email marketing campaign, cost-effective and will boost those donations in no time. Use what you know about your donors to create an engagement operation that will inspire donations.

  1. Analyze your existing database, categorize them into groups, for example, people who: never donated, donate once a year, donates several times a year.
  2. Consider creative ways to attract new recruitments. Google AdWords is an excellent way to advertise your nonprofit: include a landing page for those interests, to sign up to your mailing list. Apply for the Google AdWords grant which will allow you to run your ads at a steep discount. https://www.google.com/grants/
  3. Review your donor base, keep it fresh. If you send to stale addresses you may be marked as a SPAMMER.
  4. With Profile Pages, you can build email campaigns that target your audience, using specific demographics. Are they female, male, older, younger, pet owners, homeowners…
  5. Make sure you include a CTA (call-to-action) in your email campaign. Don’t cover too much material at once, keep it simple and to the point.
  6. Incorporate parts of your blog post into your mailings. Offer just enough to whet their appetite so they will click on the link to read the rest of your blog. Make sure you place a donate button on that page too.
There are always several email tools available to personalize your messages. Use conditional content, triggered messages: and test before you send to get a sense of what produces the best opens. (Dundee offers all these and so much more!)

Donor retention is challenging, donor engagement does not need to be. Listen to what your followers are saying. They don’t understand how difficult and time consuming it is for the average nonprofit to raise money. They want results; show them results in what you say with email marketing along with available social networks.

Comments

Post a Comment

Popular posts from this blog

Revolutionizing Group Communication: How DiscussionListServices.com Leads the Wa

  Tammy runs a nonprofit organization and there is so much to do. It’s a position that comes with its fair share of challenges and rewards. Managing a nonprofit means wearing multiple hats, including organizing events to coordinating volunteers and everything in between. With so many tasks and conversations happening across various groups, it's no wonder Tammy finds it hard to keep up. Was it Amy who said she would work with the kids on Wednesday and bring chairs, or was it crayons? And the weekend brunch—was it scheduled for 12 PM at 1 Main Street or 1 PM at 12 Main Street? YIKES!  Amidst the clutter of apps , digital reminders, and calendars, the details do get lost. Lost details lead to confusion and miscommunication. Overworked and stretched thin, Tammy needs a solution that simplifies communication without demanding more of her limited time. This is a common scenario for many nonprofit leaders, and the solution lies in effective communication tools. This is where group email o
Post a Comment
Read more

Understanding Permalink Structures In WordPress

 In WordPress, a permalink (short for "permanent link") is the URL to a specific post, page, or other content on your site. The permalink structure refers to how these URLs are formatted. WordPress allows you to customize the structure of your permalinks to make them more user-friendly and SEO-friendly.   Types of Permalink Structures in WordPress   Plain   URL example: http://mybookstation.com/?p=123   Description: This is the default setting and is not very user-friendly or SEO-friendly .   Day and Name   URL example: http://mybookstation.com/2024/05/22/sample-post/   Description: Includes the year, month, day, and the post name.   Month and Name   URL example: http://mybookstation.com/2024/05/sample-post/   Description: Includes the year, month, and the post name.   Numeric   URL example: http://mybookstation.com/archives/123   Description: Uses the post ID in the URL.   Post Name   URL example: http://mybookstation.com/sample-post/   Description: Uses the post name (slug)
Post a Comment
Read more

Exploring Green Website Design: Sustainable Solutions For A Digital Future

Do my online activities impact the environment? Quite possibly. It’s important to remember that everything has a cost, even seemingly free Wi-Fi. Accessing the internet consumes energy, from powering our devices to running wireless networks. Each of these actions releases a few grams of carbon dioxide into the atmosphere. But have you ever wondered where all this data is stored? Whether on standalone servers, networked systems, or in the “cloud ”, storing our endless data streams requires a significant amount of energy. This is where the concept of a green website comes into play. Using less energy to access websites, data, and information is not a solution most of us have. However, we can minimize the ecological footprint on a smaller scale with a green website design. This method, while minimizing the ecological footprint, can maximize functionality and appea l. What is Green Website Design? The principles of Green Website Design start with a holistic approach to web design and de
Post a Comment
Read more