Mailing List Services

Nonprofit organizations depend on supporters and volunteers to be successful.  Most of us have the desire to help in some way, but volunteering takes time; a more valuable commodity than money.  Since time is valuable to consider this –email marketing, is the best, quickest and most direct way to reach those potential supporters and volunteers without taking up too much of their time – but how do you connect to them? Visual Aids!  Don’t just tell people what’s so great about your organization show them. There a plethora of common visual aids available on the Internet, they can be added to your nonprofit mailings to emphasize your message and capture your reader’s attention. Using Images The adage "A picture’s worth a thousand words" still rings true in today’s high tech world.  Images not only catch the reader’s attention, they also humanize your organizations' mission statement. Keep in mind you can use your image in conjunction with a catchy Subject Line or a ca

The foundation of successful email campaigns are made with the ESP you partner with. You depend on your ESP to deliver, both for the email fundamentals you use and the performance you need. Your ESP, one of the most critical parts of your marketing strategy is also one of the most critical parts of your marketing budget.   Just what is the core function of an Email Service Provide r – the core functionality of an ESP is to send emails.  If your ESP integrates with other applications to do “everything” most likely you are connected to 3 rd party software.  These partnerships have developed between companies to enhance the ESP experience, such as Magento, an e-commerce platform integrated with well know email providers. Most of us use E-commerce, which seems to be the driving force for system integration.  E-commerce users want their customer to see account details, check what’s in stock, delivery dates, return policies and so forth. They want it convenient for the customer.