Do you see what I see? Tips for Nonprofits to Increase Email Marketing Success.

Nonprofit organizations depend on supporters and volunteers to be successful. Most of us have the desire to help in some way, but volunteering takes time; a more valuable commodity than money. Since time is valuable to consider this –email marketing, is the best, quickest and most direct way to reach those potential supporters and volunteers without taking up too much of their time – but how do you connect to them?

Visual Aids! Don’t just tell people what’s so great about your organization show them.

There a plethora of common visual aids available on the Internet, they can be added to your nonprofit mailings to emphasize your message and capture your reader’s attention.

Using Images

The adage "A picture’s worth a thousand words" still rings true in today’s high tech world. Images not only catch the reader’s attention, they also humanize your organizations' mission statement. Keep in mind you can use your image in conjunction with a catchy Subject Line or a call to action to increase its impact.

Using Videos

What better way to introduce people to your non-profit then showing them what it is you do? Videos are an excellent addition, they make your reader feel included in your organization before you even meet. Unlike images that can be interpreted in many ways, the use of video can inform the watcher of the current needs and goals specific to your latest project. The types of videos you can add are endless, from current projects to a specific need. Want to adopt out that adorable pup, showcase him in your latest email and add a video of his daily life.

Using GIFs

GIFs are relatively new to the scene, but they’re taking off rapidly: what is it exactly? GIFs are animated images that repeat on a loop, every few seconds. Be cautious using GIFs as they are subject to copyright laws. Why not make your own organization-specific GIF. There are free tools you can use to make a GIF with the most common being GIPHY. Your only limitations are your own creativity. Be funny, serious, or cheesy, whatever fits your non-profits personality. via GIPHY
(GIF link to embed)
via GIPHY

Images (both static images and the more popular animated gif), as well as videos, capture your reader’s attention. No matter which media you intend to add to your mailings the goal is the same, to invoke an emotional response in the reader to either donate their money or better yet their time to your organization. Demo our services today!

Comments

Revolutionizing Group Communication: How DiscussionListServices.com Leads the Wa

Tammy runs a nonprofit organization and there is so much to do. It’s a position that comes with its fair share of challenges and rewards. Managing a nonprofit means wearing multiple hats, including organizing events to coordinating volunteers and everything in between. With so many tasks and conversations happening across various groups, it's no wonder Tammy finds it hard to keep up. Was it Amy who said she would work with the kids on Wednesday and bring chairs, or was it crayons? And the weekend brunch—was it scheduled for 12 PM at 1 Main Street or 1 PM at 12 Main Street? YIKES! Amidst the clutter of apps , digital reminders, and calendars, the details do get lost. Lost details lead to confusion and miscommunication. Overworked and stretched thin, Tammy needs a solution that simplifies communication without demanding more of her limited time. This is a common scenario for many nonprofit leaders, and the solution lies in effective communication tools. This is where group email o

Understanding Permalink Structures In WordPress

In WordPress, a permalink (short for "permanent link") is the URL to a specific post, page, or other content on your site. The permalink structure refers to how these URLs are formatted. WordPress allows you to customize the structure of your permalinks to make them more user-friendly and SEO-friendly. Types of Permalink Structures in WordPress Plain URL example: http://mybookstation.com/?p=123 Description: This is the default setting and is not very user-friendly or SEO-friendly . Day and Name URL example: http://mybookstation.com/2024/05/22/sample-post/ Description: Includes the year, month, day, and the post name. Month and Name URL example: http://mybookstation.com/2024/05/sample-post/ Description: Includes the year, month, and the post name. Numeric URL example: http://mybookstation.com/archives/123 Description: Uses the post ID in the URL. Post Name URL example: http://mybookstation.com/sample-post/ Description: Uses the post name (slug)

Exploring Green Website Design: Sustainable Solutions For A Digital Future

Do my online activities impact the environment? Quite possibly. It’s important to remember that everything has a cost, even seemingly free Wi-Fi. Accessing the internet consumes energy, from powering our devices to running wireless networks. Each of these actions releases a few grams of carbon dioxide into the atmosphere. But have you ever wondered where all this data is stored? Whether on standalone servers, networked systems, or in the “cloud ”, storing our endless data streams requires a significant amount of energy. This is where the concept of a green website comes into play. Using less energy to access websites, data, and information is not a solution most of us have. However, we can minimize the ecological footprint on a smaller scale with a green website design. This method, while minimizing the ecological footprint, can maximize functionality and appea l. What is Green Website Design? The principles of Green Website Design start with a holistic approach to web design and de

Mailing List Services

Search This Blog