Mailing List Services

I’m amazed having been in the email marketing business for over 22+ years, that there are Email Marketing College courses, like Email Marketing 101, available which seem so second nature to me.  It didn’t’ take long for email marketing to become the class to take as part of the curriculum for some Marketing Degrees.  In fact, email marketing has grown so much in popularly and use, it’s turned into a big industry In the early days, before it was sanctioned as big business and a must-have marketing course, my late husband and I were guest speakers for several semesters at Eastern Michigan University, specifically for the marketing majors.  We would lecture on the good and bad elements of email marketing, how it’s done, why it works, security, what is the cost and so on.  Since that time all the essentials of email marketing haven’t changed.  However, people did get smarter about DNS, SPAM filters and IP addresses. ESP’s (Email Sevice Providers) may have added some spiffy marketing too

Salty Sally sells seashells by the seashore. She also uses email marketing. She is not a hurry up and gets it done email marketer. Salty Sally sends her email campaigns on a schedule. With each mailing, she puts her content in a template that mirrors her website. Because Salty Sally knows her subscriber’s preferences she sends each one relevant content, ROI increases monthly and best of all she is working with a supportive  ESP. Manhattan Mark makes money monthly by mailing messages when the mood hits him.  He makes his content on the fly, nothing is planned, it’s just sent out.  It’s really just hit and miss, therefore, his ROI is all over the map.  He’s using an entry-level ESP because it’s easy to use and cheap. Both Manhattan Mark and Salty Sally are email marketers.   Both have a limited budget and but only one believes he doesn’t have enough time to do things right.  The fact that Mark is using an entry-level ESP, not only hindered his business potential but has made