Skip to main content

Email Marketing 101 THE COURSE

I’m amazed having been in the email marketing business for over 22+ years, that there are Email Marketing College courses, like Email Marketing 101, available which seem so second nature to me.  It didn’t’ take long for email marketing to become the class to take as part of the curriculum for some Marketing Degrees.  In fact, email marketing has grown so much in popularly and use, it’s turned into a big industry
In the early days, before it was sanctioned as big business and a must-have marketing course, my late husband and I were guest speakers for several semesters at Eastern Michigan University, specifically for the marketing majors.  We would lecture on the good and bad elements of email marketing, how it’s done, why it works, security, what is the cost and so on.  Since that time all the essentials of email marketing haven’t changed.  However, people did get smarter about DNS, SPAM filters and IP addresses. ESP’s (Email Sevice Providers) may have added some spiffy marketing tools and we are told that email marketing is the best way to grow and maintain your small business, but the medium, email remains unchanged.   

A picture of the board game Careers
Yes, the medium is the same and so are the essentials of email marketing, the elements that I continue to cover in my 100+ blogs offered online on our mailinglistservices.com website. 
Although email is the same, email delivery programs themselves have changed, some in appearance, ease of use, specialties, and pricing.  However they are all designed to do the same thing, ( some are better than others some are worse), deliver the email to the inbox and get it opened.
My plan with this blog was to write about email marketing basics and inbox delivery.  There are so many blogs on that subject and most of it is repetitive, so I decided to create my own syllabus for Email Marketing 101 if I were to teach the course.

INTRODUCTORY COURSE EMAIL MARKETING 101

Course Title: EMAIL MARKETING 101
Every 4th Semester starting January 2020
Course ID: 110819
Instructor: Ms. Patricia K Rountree ESP and Marketing Specialist
Location: Online
Contact information: Dundee Internet Services, 24/7, info@dundee.net, 734-529-5331
This course will define email marketing and the benefits of using email as a marketing tool.  It will teach you how to develop an email marketing plan to increase your business with full control and analysis of your marketing efforts.  The course will cover the difference between email marketing, past, present, and future and compare it to the more traditional types of marketing, such as TV and print ads.
The student will walk through the exercise of creating content for a specific audience with transactional email responses.

Students taking this course will have the tools to begin a career in email marketing as they learn how to:


A picture of the board game Careers
  • Collect email addresses in an acceptable way
  • Used opted-in and double opted-in memberships
  • Personalize messages
  • Include CTA’s (Call to Action) in their content
  • Promote brand awareness
  • Generate revenue with referrals

They will develop the skill of creating an email that is

  • Delivered
  • Engaging to the subscriber
  • Opened
  • And be able to analysis a mailing, its success rate, make appropriate changes, test, email, and analysis again

Prerequisites:

None, this is a first-year course

Materials:

This course is taught exclusively online, white papers, labs and webinar lecturers.
Assignments are all researchable on the Internet.
All testing and email distribution will be done on the Lyris ListManager platform.  Each student will have an online account with Lyris ListManager and access to the online help manual and the 24/7 help desk.

At the conclusion of this course

You will have a working knowledge of email marketing.  You will be proficient in content creation, testing, segmentation and understand the delivery process of your email message from start to finish.  
COURSES

Understanding Email Marketing

We will define email marketing, and answer questions such as
  • What are the parts of an email campaign
  • How is an email marketing strategy useful in business
  • How are traditional marketing channels currently used in comparison to Email campaigns?

List management and segmentation

Email Design

  • The importance of design
  • Templates or HTML
  • FONTS and Color
  • Images and links

Content writing

How to Deliver the right message

Email Deliverability  

  • Throttling
  • The shared and dedicated IP address
  • What is a Blacklist
  • What is a SPAM trap
  • ESPs expectations  

Analyzing your Email Campaign

  • What do all those report numbers mean
  • From Bounces to Opens

The final

Each student will create an online website sign-up script (URL and passwords will be supplied) Each student will join the list of each other student so there will be a full list membership of the class for each individual student’s newsletter.   How you opted in your list member is up to you. 
Students will be evaluated on deliverability, analysis of their email campaign, for example, explain the cause of a bounce (if any) and the type. Other students will critique the newsletter received, and on a scale, grade the content, color, font, subject line, and images.
This course is $200 a person, it runs for  7 weeks, class size is limited to 25. What do you think?  Would you sign up?
Labels:

Comments

Post a Comment

Popular posts from this blog

Revolutionizing Group Communication: How DiscussionListServices.com Leads the Wa

  Tammy runs a nonprofit organization and there is so much to do. It’s a position that comes with its fair share of challenges and rewards. Managing a nonprofit means wearing multiple hats, including organizing events to coordinating volunteers and everything in between. With so many tasks and conversations happening across various groups, it's no wonder Tammy finds it hard to keep up. Was it Amy who said she would work with the kids on Wednesday and bring chairs, or was it crayons? And the weekend brunch—was it scheduled for 12 PM at 1 Main Street or 1 PM at 12 Main Street? YIKES!  Amidst the clutter of apps , digital reminders, and calendars, the details do get lost. Lost details lead to confusion and miscommunication. Overworked and stretched thin, Tammy needs a solution that simplifies communication without demanding more of her limited time. This is a common scenario for many nonprofit leaders, and the solution lies in effective communication tools. This is where group email o
Post a Comment
Read more

Understanding Permalink Structures In WordPress

 In WordPress, a permalink (short for "permanent link") is the URL to a specific post, page, or other content on your site. The permalink structure refers to how these URLs are formatted. WordPress allows you to customize the structure of your permalinks to make them more user-friendly and SEO-friendly.   Types of Permalink Structures in WordPress   Plain   URL example: http://mybookstation.com/?p=123   Description: This is the default setting and is not very user-friendly or SEO-friendly .   Day and Name   URL example: http://mybookstation.com/2024/05/22/sample-post/   Description: Includes the year, month, day, and the post name.   Month and Name   URL example: http://mybookstation.com/2024/05/sample-post/   Description: Includes the year, month, and the post name.   Numeric   URL example: http://mybookstation.com/archives/123   Description: Uses the post ID in the URL.   Post Name   URL example: http://mybookstation.com/sample-post/   Description: Uses the post name (slug)
Post a Comment
Read more

Exploring Green Website Design: Sustainable Solutions For A Digital Future

Do my online activities impact the environment? Quite possibly. It’s important to remember that everything has a cost, even seemingly free Wi-Fi. Accessing the internet consumes energy, from powering our devices to running wireless networks. Each of these actions releases a few grams of carbon dioxide into the atmosphere. But have you ever wondered where all this data is stored? Whether on standalone servers, networked systems, or in the “cloud ”, storing our endless data streams requires a significant amount of energy. This is where the concept of a green website comes into play. Using less energy to access websites, data, and information is not a solution most of us have. However, we can minimize the ecological footprint on a smaller scale with a green website design. This method, while minimizing the ecological footprint, can maximize functionality and appea l. What is Green Website Design? The principles of Green Website Design start with a holistic approach to web design and de
Post a Comment
Read more