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  You finally have your website up and running. It’s perfect or is it?  Your website is ranking on the search engines; you thought it would do better.  The fault may lie in keywords You are in the business of hot tubs and garden hoses.  The content on your website then is naturally about garden hoses and hot tubs.  Your content includes the industry jargon you’re familiar with.  Words like ergonomic seating and aeration pumps, appear throughout your text. You never considered the search words your customers use to find hot tub: searching for “comfortable seating” ( known as a long tail keyword ) and bubbles instead.  How will they find you if you don't include the terms potential buyers are using? Sit yourself down at your customer’s keyboard, and pretend you know nothing about hot tubs except that you want one.  What words come to mind when your searching for hot tubs. Make an effort to get to know your target audience.  What is the average age group of hot tub buyers?  Does this

Is there a right time for everything – Harry loves Sally and he is popping the question  t onight followed by a congratulations surprise party.  He’s invited all their friends and relatives to the party via email with invitations that he sent on a Satu rday afternoon 2 weeks before.   Harry didn't want his bride to accidentally find the invitations in his email, he used a different email account, one that most of his friends and relatives were unfamiliar with. His subject line just said Surprise. He had planned to send a reminder to everyone a week before the party and another reminder yesterday. Harry is not using Dundee Email Services , therefore, Harry didn’t have a way to schedule the email reminders. AND he was so busy with planning he forgot to send them. Harry can’t track his opens in one place, as you can with Dundee, Harry assumes everyone received the emailed invitations.  He did test his email to make sure it looked okay on his laptop, but he didn’t think of mobile ope

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