Mailing List Services

  Email Marketing during the holiday season has always been a challenge Consumers are overrun with advertisements for Black Friday, the more people are inundated with advertisements, the more they can tune out. So, how can you take advantage of the holiday without getting lost in all the noise? We have put together an email marketing calendar with steps to make the most of your holiday email marketing! Assemble your contacts: Your current email marketing list is a great place to start, but don’t forget to include your social media accounts, outlook, Gmail and website subscribers. Do not leave anyone out, the more the merrier! Determine your marketing idea: No one knows your customers like you do! Give them what they want by ma

  Not too long ago in the brick and mortar world of small business, customer foot traffic may have relied on a mixture of the following: Posted hours that required extra employees Newspaper Ads Radio Ads Local TV Ads Word of Mouth Chamber of Commerce membership Joining a business association like BNI  Giving away free samples Attending trade shows Outdoor Signage Coupons on Pizza boxes Flyers and mailed brochures All these methods take effort, time and money and they continue to be a valid ways of attracting customers to your door. However: Fast forward to today. With the Internet, the same brick and mortar store, in downtown anywhere can easily increase their customer base from local folks to a worldwide buying audience. In most cases with, less effort and cost. It’s a business owners dream, less expensive more revenue.  But is i

  It’s almost here, the make or break holiday season for several retail businesses.  With every new season an email marketer must be more creative, more engaging and offer more value to their email readers.  And, do it all better than the competition!   This is especially true in the pandemic era of 2020, when online sales are crucial for most businesses to stay solvent, as they know email marketing is the key to get customers in the “proverbial door”. The key for this season is a well-planned out email campaign with perfect execution designed to grab the attention of your list subscribers in the midst of a national virus conundrum. Holiday’s in 2020 to some degree will suffer from the COVID-19 pandemic.  It’s uncertain what the impact will be.  However, it is safe to say more people will be staying home to work, play and shop, therefore any email marketing messages