Skip to main content

How to achieve email marketing success in 2021

 

The year 2020, a year to remember and a year to forget.

The ongoing paramedic continues to interfere with businesses in ways that are unimaginable, resulting in loss income and in some cases seemly unrecoverable debt cause by shorten hours and closed doors: Per State ordinances. With a dwindling walk in customer base, there has never been a more critical time to reach out to your customers to let them know you’re still here and ready to do business. It’s the right time to send a targeted email campaign; Several in fact.

Start 2021 on a positive note, with these top 5 recommendations to make your 2021 email marketing a success.

1. Personalization:


a. Using subscriber names in the email subject line and body 
b. Content relevant to their interests
c. Suggestions for products based on previous purchases 

2. Send your emails at peak times for best engagement:

Emails sent at different times of the day have vastly different open rates. Take some time and research when your subscribers are most likely to open their email. Should you email them first thing in the morning, or late in the evening. Sending them when your subscribers are the most likely to engage will make your campaign a success.

3. Subject Line:


As the old saying goes “You never get a second chance to make a first impression” the same goes with an email’s subject line.  Your subject line is the first thing your readers see. Over 1/3 of subscribers open their emails based on the subject line alone. For 6 simple steps on how to create an eye-catching subject line check out our article on subject line science.

4. A/B Testing:

Finding the best time of day, email subject line, content or call-to-action can be a trial and error. For best results when A/B testing we recommend you alter one element at a time, multiple tweaks to your email in one test will not help you to figure out which element people respond to best. This type of research can take some time, but there is no substitute to getting to know your client. Their likes, dislikes, and buying habits can prove to be invaluable for future marketing campaigns.

5. Run a re-engagement campaign:


During 2020 your subscribers may have become overwhelmed with a plethora of emails and it shows in the engagement rates. With more people working from home and holidays around the corner, everyone’s email box if full of much unwanted information. When this becomes the case the best course of action is to create a re-engagement campaign reminding them just what you have to offer.

This Might Include:

a. Ask them to update their profile page, are you sending to many times, not enough.
b. An exclusive deal
c. Introduction of new content such as a blog
d. Inviting them to complete a survey.

This year has been unbelievably hard on all of us and has changed our lives in ways we never could have imaged. Just like life email marketing can be a living, breathing thing that changes as time goes by. There is not a one-size fits all answer on how to best run an email marketing campaign. Take the time to get to know your customers, and as the new year approaches all of us at Dundee Internet Services are here to help you reach your subscribers’ in a safe and fun way!

Comments

Post a Comment

Popular posts from this blog

Revolutionizing Group Communication: How DiscussionListServices.com Leads the Wa

  Tammy runs a nonprofit organization and there is so much to do. It’s a position that comes with its fair share of challenges and rewards. Managing a nonprofit means wearing multiple hats, including organizing events to coordinating volunteers and everything in between. With so many tasks and conversations happening across various groups, it's no wonder Tammy finds it hard to keep up. Was it Amy who said she would work with the kids on Wednesday and bring chairs, or was it crayons? And the weekend brunch—was it scheduled for 12 PM at 1 Main Street or 1 PM at 12 Main Street? YIKES!  Amidst the clutter of apps , digital reminders, and calendars, the details do get lost. Lost details lead to confusion and miscommunication. Overworked and stretched thin, Tammy needs a solution that simplifies communication without demanding more of her limited time. This is a common scenario for many nonprofit leaders, and the solution lies in effective communication tools. This is where group email o
Post a Comment
Read more

Understanding Permalink Structures In WordPress

 In WordPress, a permalink (short for "permanent link") is the URL to a specific post, page, or other content on your site. The permalink structure refers to how these URLs are formatted. WordPress allows you to customize the structure of your permalinks to make them more user-friendly and SEO-friendly.   Types of Permalink Structures in WordPress   Plain   URL example: http://mybookstation.com/?p=123   Description: This is the default setting and is not very user-friendly or SEO-friendly .   Day and Name   URL example: http://mybookstation.com/2024/05/22/sample-post/   Description: Includes the year, month, day, and the post name.   Month and Name   URL example: http://mybookstation.com/2024/05/sample-post/   Description: Includes the year, month, and the post name.   Numeric   URL example: http://mybookstation.com/archives/123   Description: Uses the post ID in the URL.   Post Name   URL example: http://mybookstation.com/sample-post/   Description: Uses the post name (slug)
Post a Comment
Read more

Exploring Green Website Design: Sustainable Solutions For A Digital Future

Do my online activities impact the environment? Quite possibly. It’s important to remember that everything has a cost, even seemingly free Wi-Fi. Accessing the internet consumes energy, from powering our devices to running wireless networks. Each of these actions releases a few grams of carbon dioxide into the atmosphere. But have you ever wondered where all this data is stored? Whether on standalone servers, networked systems, or in the “cloud ”, storing our endless data streams requires a significant amount of energy. This is where the concept of a green website comes into play. Using less energy to access websites, data, and information is not a solution most of us have. However, we can minimize the ecological footprint on a smaller scale with a green website design. This method, while minimizing the ecological footprint, can maximize functionality and appea l. What is Green Website Design? The principles of Green Website Design start with a holistic approach to web design and de
Post a Comment
Read more