How to achieve email marketing success in 2021

 

The year 2020, a year to remember and a year to forget.

The ongoing paramedic continues to interfere with businesses in ways that are unimaginable, resulting in loss income and in some cases seemly unrecoverable debt cause by shorten hours and closed doors: Per State ordinances. With a dwindling walk in customer base, there has never been a more critical time to reach out to your customers to let them know you’re still here and ready to do business. It’s the right time to send a targeted email campaign; Several in fact.

Start 2021 on a positive note, with these top 5 recommendations to make your 2021 email marketing a success.

1. Personalization:

a. Using subscriber names in the email subject line and body 
b. Content relevant to their interests
c. Suggestions for products based on previous purchases 

2. Send your emails at peak times for best engagement:

Emails sent at different times of the day have vastly different open rates. Take some time and research when your subscribers are most likely to open their email. Should you email them first thing in the morning, or late in the evening. Sending them when your subscribers are the most likely to engage will make your campaign a success.

3. Subject Line:

As the old saying goes “You never get a second chance to make a first impression” the same goes with an email’s subject line.  Your subject line is the first thing your readers see. Over 1/3 of subscribers open their emails based on the subject line alone. For 6 simple steps on how to create an eye-catching subject line check out our article on subject line science.

4. A/B Testing:

Finding the best time of day, email subject line, content or call-to-action can be a trial and error. For best results when A/B testing we recommend you alter one element at a time, multiple tweaks to your email in one test will not help you to figure out which element people respond to best. This type of research can take some time, but there is no substitute to getting to know your client. Their likes, dislikes, and buying habits can prove to be invaluable for future marketing campaigns.

5. Run a re-engagement campaign:

During 2020 your subscribers may have become overwhelmed with a plethora of emails and it shows in the engagement rates. With more people working from home and holidays around the corner, everyone’s email box if full of much unwanted information. When this becomes the case the best course of action is to create a re-engagement campaign reminding them just what you have to offer.

This Might Include:

a. Ask them to update their profile page, are you sending to many times, not enough.
b. An exclusive deal
c. Introduction of new content such as a blog
d. Inviting them to complete a survey.

This year has been unbelievably hard on all of us and has changed our lives in ways we never could have imaged. Just like life email marketing can be a living, breathing thing that changes as time goes by. There is not a one-size fits all answer on how to best run an email marketing campaign. Take the time to get to know your customers, and as the new year approaches all of us at Dundee Internet Services are here to help you reach your subscribers’ in a safe and fun way!