Mailing List Services

From inbox to inbox, sound simple until you sit down and create an email campaign To start an email campaign, you’ll find this could be a simple process or unbelievably complicated, especially when you add many moving parts to the equation.  And size doesn’t matter. Your team could be small and totally unorganized or large with many layers both streamlined and efficient In either case, the goal is getting out an email campaign in the most effective way.   Develop your plan It should include A record of actions taken What resources are needed The goals of the mailing Expected ROI Along with: Responsibilities: Who sets the deadlines? How do you measure success (i.e. email opens)? Who will receive this campaign, who is your audience? Are you using a template or creating a custom design? Will th

  Did you know as a WordPress user you can schedule when your page or post will publish to your website?   This handy feature allows you to plan for the best time your content should be published. Using this feature you can: Save time Post at the most optimal times (when your website normally has the best traffic) Enhance your website plan: (i.e.   strategy) Be consistent (prewrite blogs that post every Monday for example) Scheduling your content to publish is easy but know the difference between a Post and a Page:   WordPress posts Are dynamic, they change, grow and are categorized.   i.e. a Blog   The make up the content of your RSS feed from your latest blog   Posts can be categorized, tagged and archived.   Can be displayed in different ways on the website, i.e. reversed chronological order WordPress pages Normally contains static content (content that remains constant) i.e.   About Us Not dated or put in a category   No tags are needed   Can be in a certain order or hierarc

  You own a small newspaper for a mid-sized town in Michigan.  It’s Spring.  There is an overabundance of melted snow which drains all the chemicals from the farmlands into the local groundwater.  Consequentially the local government ordered a “boil order” which means, to use the water for consumption, it should be boiled. A printed story would be too late.  The local government placed a “boil order” on Facebook, but not everyone looks at Facebook and if they do, may not see it in their newsfeed. The local paper has an announcement list, which more than half the town and residents have subscribed to.  The local newsletter was able to send out a “boil order” email immediately following the announcement – and they were sent out a message to alert the subscribers when the water was safe: way faster than finding the announcement on Social Media.  The above is an example of sending the right message at the right time.  Of course, thi

  We have all been there looking in our inboxes waiting for an email to arrive. Websites can use email for password reset, two-factor identification codes, and e-commerce confirmations just to name a few. Emails that never arrive can lead to poor user experience and more support requests.  The most common explanation for emails that do not arrive is misconfigured PHP mail() function. Commonly used email clients such as Gmail, Yahoo etc. have tools that they put in place to determine if incoming emails are valid or spam. They determine if the email is valid by using records (specifically mx records) to determine if the email is coming from the server that they are supposed to come from. If the Email Client determines that these records don’t match they assume the email is spam and it is filtered out. Meaning  your email sent from your website may never reach its destination, angering you and your clients. If your website is trying to send out newsl