When your list members churn away
You worked for hours to create the best offer ever, it’s so good, so compelling, you even impressed yourself. However, reviewing your sending stats you may think of all that time and energy you wasted as the unsubscribe rate from this last mailing has increased; much more than you expected. In fact, over the past 6 months, you’ve lost 10% of your subscriber base. Is this a sign to create a win-back email campaign? Unsubscribes are normal, and so is the occasional increase in subscriber churn. Churn by definition (and there are several definitions), simply put is the percentage of customers lost during a period of time. It’s an easy calculation: divide the number of customers lost during a given time, by the number of customers you had before that time. In this case, it would be the number of list members you emailed, divided by the number of the remaining list members who didn’t unsubscribe after the mailing is compl