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Showing posts from January, 2022

When DO you need group email for your B2B discussions?

  When DO you need group email for your B2B discussions? When your group of colleagues, business partners, and or interested parties have a topic or question that require a discussion - AND- the dialogue needs to be open to a group of contributors.   Group email or a discussion list is the best option.     Some examples may include: ·          Questions and answers for online classes.   ·          A product website that requires a searchable forum for user support. ·          A “How-To” knowledge base that has grown as it allows participants to contribute, as well as browse for topics to read and respond to. Why is this beneficial Discussion lists are helpful for general inquires that are handled by multiple people.   They create a more responsive communication effort for customer services and support, since there are several readers and responses. Social Media as a forum Social media forums should never be used for exclusive or confidential information. It is dif

Is it the sender or the message causing bad email deliverability?

When you think of email deliverability, email delivered to the inbox should come to mind.   In an ideal world; as the email sender, your message will not be blocked by spam filters, blacklists, appliances, new protocols, the receiving ISP, or by the recipient’s email client’s configuration.  The mail is simply delivered to the inbox, it’s read, the call-to-action processed, and the user forwards the email to a friend. But that’s in an ideal world.  In the real world, even though there is much value in email as a source of communication, there are aspects of email that some consider intrusive, namely SPAM.  Therefore, before the email is considered deliverable to the inbox, it’s scrutinized, authenticated, and examined, along with its sender and their reputation. Email deliverability issues can be caused by the sender, the email message, or both.   As a sender, you should be cognizant of your sending reputation or sender score , as your overall email sender reputation follows you. It is