Mailing List Services

Based on our in-house calculations an average- sized email list, with less than 5,000 recipients may contain as many as 27 to 36 percent of inactive subscribers.  Furthermore, an older email list will typically have more unengaged or inactive list members.  AND that number will be larger with bigger member lists, reaching in some cases as much as 40% inactive list members. In this context, we identify inactive subscribers as those who reportedly have not clicked or opened a single email in a certain time frame over the number of emails received. Excluding bounces, what would cause a list member subscriber to become an inactive subscriber?   Loss of interest change of relevance It happens to everyone. We lose interest in a topic, product, or service or the content sent in email is not the content promised. Just by sheer laziness, it may seem easier to redirect such emails to the Junk folder or just hit delete. Some list members do not unsubscribe, because t

  I own a custom costume shoppe for dogs. Do I need a website when Facebook is free? “There’s Nothing really to think about when Facebook is free – Sounds great, sign up to FB, fill in the blanks and voila! I’m in business. In fact, Facebook is connected to millions of billions of people, which means millions, and billions of potential customers! And thinking of all those customers I might get? “What if I run out of stock? Is it even possible to get a million customers?” I’ll run the risk of not being able to service everyone, because Facebook is affordable, its free. But wait a minute, I was reading to have a successful business page you have to have a lot of LIKES. I have that covered, because I found a place where I can buy LIKES ,  so that’s not going to be an issue. And with all those LIKES (thinking 1,000 should do it) I also heard that Facebook (or FB) will help me promote my brand. However, that does cost , and I only have so much money. I’ll wait on that. In fact I

  What can cause constant email campaign failure, or did I sign up with the wrong ESP? From the email marketer of a major corporation to the one-man shop marketer, they all try their best to get out a timely email newsletter – with zero expectation of a total email campaign failure.  When a failed campaign is discovered, they might not know what went wrong, and may think “did I sign up with the wrong ESP?” An ESP or Email Service Provider is a company that offers “ different ways to manage and send bulk email to individual email addresses for delivery .” One may believe they failed to perform this service when the delivery analytics disclose to the marketer their email campaign messages weren’t delivered as expected: theoretically an email campaign failure. A campaign failure doesn’t indicate it’s the wrong ESP.  However,