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Showing posts from October, 2023

Mastering The Email Marketing Life-cycle

In business, keeping customers interested is important for lasting success. It’s cost-effective for the business to keep current customers happy rather than finding new ones. (but new customer acquisition is good) Understanding Customer Lifecycle Marketing and its connection to email marketing can help achieve this. Therefore, it’s crucial to comprehend the concept of  Customer Lifecycle Marketing   and how it relates to email marketing. Understanding Customer Lifecycle Marketing Customer Lifecycle Marketing (CLM) is a powerful strategy that guides potential customers through every stage of their journey with your brand, starting from the first contact. It involves creating a well-managed communication strategy that spans various marketing channels. This approach allows your marketing efforts to have an always-on digital presence, marketing the same service and/or products on multiple platforms at the same time. These channels include:   Automated Email Marketing Display Ads ( PPC and

The Perfect Website: The Vital Role Of 7 Must-Have Web Pages

  Betsy McGee is a passionate baker, locally known for her delicious baked chocolate goods. She only uses the finest imported ingredients. While her Facebook store has been performing decently, her website is a mess. It is far from the perfect website she longs to have. Instead, it is a product of one of those user-friendly website builders -follow the builder wizard, and just like adding water to a boxed cake, in no time at all, you have a finished product.   The wizard was easy enough but during the entire process, it did not reference the importance of having a well-structured website.  https://yoast.com/site-structure-the-ultimate-guide/   The program didn’t mention the number of pages she should create, and what was essential beyond the home and contact pages. With more research, Betsy discovered the structure of a website is the essential ingredient that plays into the time a visitor stays on a site. She realized creating the perfect website was the same as her approach to baking

Master the Art of Timely Holiday Email Marketing: A Guide to Seasonal Success

  The holiday season is a critical period for businesses, often dictating the tone for the entire fiscal year.  During this time, savvy business owners recognize the immense potential of email marketing, to not only drive sales but also to improve customer engagement. To help you capitalize on this opportunity, here are “5 Points to Master the Art of Timely Holiday Email Marketing: A Guide to Seasonal Success.” The Importance of Timing and Planning Timing isn’t just everything; it’s the glue that holds your entire holiday email marketing strategy together – and that takes planning.  Use your marketing calendar as your strategic playbook for the season.  Note the key 2023 holiday dates, such as Thanksgiving, Christmas, and New Year’s Eve.  With those dates in mind, design visually engaging email campaigns for each upcoming event.  Use topics that will excite your customers and keep them engaged with your brand. And, when the planning, design, and content are done, when do you mail?   Be