Mastering The Email Marketing Life-cycle
In business, keeping customers interested is important for lasting success. It’s cost-effective for the business to keep current customers happy rather than finding new ones. (but new customer acquisition is good) Understanding Customer Lifecycle Marketing and its connection to email marketing can help achieve this. Therefore, it’s crucial to comprehend the concept of Customer Lifecycle Marketing and how it relates to email marketing. Understanding Customer Lifecycle Marketing Customer Lifecycle Marketing (CLM) is a powerful strategy that guides potential customers through every stage of their journey with your brand, starting from the first contact. It involves creating a well-managed communication strategy that spans various marketing channels. This approach allows your marketing efforts to have an always-on digital presence, marketing the same service and/or products on multiple platforms at the same time. These channels include: Automated Email Marketing Display Ads ( PPC and