Why do I need a website? I’m on Social Media.

 

Why do I need a website if I already sell my products on social media? This isn’t just a rhetorical question—the answer is clear: a dedicated website offers distinct advantages that social media platforms simply can’t provide

Here’s why a website in addition to your social media business is essential.

1 I know you’ve heard it before: social media platforms have policies and algorithms that can change without warning. And it’s true. There are widespread complaints about these changes, particularly when it comes to business functionality and the user experience for online businesses.

With a website, you have complete control over its appearance and the message you want to convey. Your content is always accessible and customizable to reflect your brand. Unlike on social media, your message won’t get lost in a stream of endless posts.

2. A website helps establish your business as legitimate and professional. With a custom domain name and a well-designed layout, your website shows customers you’re serious about what you do. Trust is crucial, especially in an era where social media scams are common. Many are wary of buying from social media businesses because of fraudulent sellers. A professional website sets you apart and reassures customers that your business is trustworthy.

3. A website can be optimized for search engines, making it easier for people to discover your business beyond social platforms. With good SEO practices,  your website can attract visitors through search engines like Google, significantly expanding your reach to people who may not follow you on social media

4. Websites allow for in-depth tracking with tools like Google Analytics.  You can monitor visitor behavior, track conversions, and learn more about your audience than what social media insights offer.

5. A website lets you customize the experience for each visitor. Unlike social media, where the layout and functionality are limited, your website’s design can guide visitors through a journey that fits with your goals. For example, you can create specific landing pages, highlight promotions, or direct users to key actions like purchasing a product or signing up for a newsletter. This level of customization isn’t possible on social media, where the user experience is dictated by the platform.

6. A website makes it easy to add e-commerce features, lead forms, and booking options, creating direct pathways for visitors to take action. Social media usually requires redirects, which can reduce user engagement.

7. Social media posts are fleeting and subject to algorithm changes. A website offers a stable, always-accessible place where visitors can find accurate, consistent information about your brand.

8. With a website, you can gather visitor information using contact forms and email sign-ups, thereby building a direct connection with your audience. This isn’t something social platforms generally supports.

9. A website allows you to manage various content types—blogs, case studies, portfolios—and organize them for easy access. Important information won’t get lost in a feed.

10. As your business grows, your website can grow, too. Add new pages, update features, or integrate tools to meet your evolving needs, unlike social media, where your options are more limited.

11. Having a website with a custom domain means you can use branded email addresses (like yourname@yourcompany.com). This adds professionalism and keeps brand communication consistent.

In short, a website isn’t just an add-on; it’s a foundation for a brand that wants to be in control, grow, and build stronger connections with its audience. Social media is great, but with a website, you have a lot more potential to stand out and succeed!