Mailing List Services

Subject Line Science in 6 Easy Steps Your subject line should be: Composed with a goal in mind. Sent from the same “From Address” with a consistent theme. Personalized and directed to each individual reader Written to tell the reader something significant, valuable or timely. Designed without misleading exaggerations or promises. Planned with the competition in mind to set your email apart from the other newsletters and the junk email. “[Dundee] consistently provide amazing support and terrific service – and a very reasonable cost.  They’re also very flexible; our needs are always accommodated, even when what we need is a little outside the mainstream.  We view them not as “vendors” but as friends and a key part of our team.”   Jeff Alperin, CEO, cc: Clients, LLC

From goal setting to trip planning how does your email list travel?

5 easy ways to improve Email Marketing Deliverability

Six Quick Tips to Mail Effectively using Email Newsletters

As the old joke goes, the fastest communication channels in the world were once said to be telegraph, telephone or tell a women.  As a woman, two-way communication is a major part of my daily life, be it by email, text, social networking, mobile phone or face-to-face conversation.  I find all these methods interactive and allow an exchange of ideas, opinions and information: quickly.  When communicating with larger groups over any distance, near or far, I like the email Discussion list for its versatility. A Discussion List allows the widespread distribution of information, ideas and opinions to many Internet users at once.  Organizations who use discussion lists find they can foster community involvement by giving everyone on the list an opportunity to share knowledge and contribute to the conversation.  In addition, the best part about a discussion list; the participates do not have to be in one place at a certain time, they can be anywhere in the country or in the world.  They can

It’s important for your non-profit organization to have its own means of communicating with the world.  Corresponding with members, supporters, sponsors and everyone else is important for growth, balance and goals.  The ideal medium to use, of course is the newsletter.  The newsletter is your means for explaining why you exist, who you are and what you need.  As a non-profit agency, by publishing your own newsletter, you have total control on content, regularity and circulation. Every non-profit agency that has been around for a while should have first hand experience on every phase of the newsletter publishing process.  There are budgets to consider, a competent staff to hire, a reasonable agenda to follow, writing articles, designing the layout, photographs and graphic choices, reproduction methods and distribution options.  And if you plan to create a PDF version, place the newsletter on your website or incorporate it in email, there’s more time and resources to use. By publish

Everyone who does business on the Internet should be interested in marketing their web site thru the use of advertising.  But isn’t marketing and advertising synonymous?  Aren’t the results the same, should it matter if you market or advertise as long as you make the sale?  I believe there is a fair amount of confusion about the terms, but in practice marketing and advertising are as diverse as night and day where but both parts work together: i.e. 24 hours. When you think of advertising, you generally think of paid messages, generic announcements and suggestive communications played with repetition and catchy slogans, filled with buzz words.  When it comes right down to it, you’re only advertising to get the sale. The advertisement itself is generally a non-personal message with a subtle persuasive tone presented by a sponsor.  The non-personal aspect of the ad allows the receiver to be anyone, from both existing to potential customers, the results to be determined somewhere in t

Are My Email Open Rates Worth My Time To Analyze?

Selling your goods or services on the Internet can be cost effective, profitable, fun and a learning experience all rolled into one.  Once you have your web site up and running, the shopping cart ready to be filled, merchant accounts in order, SSL certificates in place, PayPal accounts ready to go and your competitive pricing sheet, do you sit back and wait for the search engines to list your hard work or do you proactively bring customers to your virtual door?  We all know the answer, so you engage in something called Internet marketing also know as web marketing, online marketing, Internet advertising, or eMarketing; no matter what you call it, you can’t avoid it if you want to sell. And sell you will, but to who.  Once you leave your store doors open, they are open 24/7 and not just to the people in your neighborhood.  You’re open for business world-wide (what shipper are you using again?)  So take advantage of your potential customers, use the digital media available to you, with