Change the odds against you with 5 easy email marketing steps to help you Compete for your customer’s attention
The pressure
is on to create that perfect email… can you do it? Statistics show us that there are over 200
billion emails being sent out each day!
How can you compete for your customer’s attention and be sure that YOUR emails
(maybe you just send 1 a month) are being opened and read against such daunting
numbers? Our little 5-point checklist will put you on
the right track to capture and maintain the attention of your email subscriber base,
even against the numerical odds.
is on to create that perfect email… can you do it? Statistics show us that there are over 200
billion emails being sent out each day!
How can you compete for your customer’s attention and be sure that YOUR emails
(maybe you just send 1 a month) are being opened and read against such daunting
numbers? Our little 5-point checklist will put you on
the right track to capture and maintain the attention of your email subscriber base,
even against the numerical odds.
Start at the
beginning by writing a clear, understandable Subject Line, written to grab your
readers interest. Subject lines are a make it or break it beginning; if you
don’t have that magical Subject Line most times or not, your email subscriber
will not be reading your messages because they didn’t open your email. Write short and sweet Subject Lines, with
less than 50 characters. Get personal by
adding your recipient’s name so it appears that you have directed your mailing
just to them. Don’t be vague about what’s in the email, don’t talk about a 50%
off sale in the Subject Line and then discuss the new products that are not on
sale in the email body.
beginning by writing a clear, understandable Subject Line, written to grab your
readers interest. Subject lines are a make it or break it beginning; if you
don’t have that magical Subject Line most times or not, your email subscriber
will not be reading your messages because they didn’t open your email. Write short and sweet Subject Lines, with
less than 50 characters. Get personal by
adding your recipient’s name so it appears that you have directed your mailing
just to them. Don’t be vague about what’s in the email, don’t talk about a 50%
off sale in the Subject Line and then discuss the new products that are not on
sale in the email body.
When
composing a marketing email, displaying your company’s branding is a must. Would you have a store front without your
brand on it, so why should your email be any different. Be consistent, for example, place your logo on
the top of the email for each campaign, use the same layout and design with the
color scheme. Use images that promote
your brand: but don’t overload your
email with graphics either, as it can distract your reader. Your email layout and format does not have to
be identical each time you create a campaign, but at the same time, the more
similar elements you use over and over again, signals your readers they know you and what you are
about. Make layout and color changes gradually.
Remember your goal which can include, entice your readers to open, read
and click those links for more information
composing a marketing email, displaying your company’s branding is a must. Would you have a store front without your
brand on it, so why should your email be any different. Be consistent, for example, place your logo on
the top of the email for each campaign, use the same layout and design with the
color scheme. Use images that promote
your brand: but don’t overload your
email with graphics either, as it can distract your reader. Your email layout and format does not have to
be identical each time you create a campaign, but at the same time, the more
similar elements you use over and over again, signals your readers they know you and what you are
about. Make layout and color changes gradually.
Remember your goal which can include, entice your readers to open, read
and click those links for more information
Imagery is
great so include small pictures relevant to your email, to break up the text
instead of using[pkr2] images as the focal point of your message. A great example: when promoting
a new book, use an image that gives the readers a sneak peak of the cover or a
sample of the story.
great so include small pictures relevant to your email, to break up the text
instead of using[pkr2] images as the focal point of your message. A great example: when promoting
a new book, use an image that gives the readers a sneak peak of the cover or a
sample of the story.
Keep on top
of social media by adding social sharing
links to your emails, this makes it easy for your readers to share what they
have received from you. Social media
promotes your messages to those beyond your subscriber list, and it’s free,
involves little effort on your part and can generate new fans and followers for
your Facebook and Twitter accounts, which eventually turn these fans into list
subscribers, ultimately customers.
of social media by adding social sharing
links to your emails, this makes it easy for your readers to share what they
have received from you. Social media
promotes your messages to those beyond your subscriber list, and it’s free,
involves little effort on your part and can generate new fans and followers for
your Facebook and Twitter accounts, which eventually turn these fans into list
subscribers, ultimately customers.
Be sure to
include an unsubscribe link along with your privacy policy link, in a very
visible, clearly marked place. It’s better to have a person unsubscribe than to
mark you as a spammer which can cause bigger issues; sender credibility. If someone wants to unsubscribe then let them,
send a letter saying we are sorry to lose you but they will always be welcome
back.
include an unsubscribe link along with your privacy policy link, in a very
visible, clearly marked place. It’s better to have a person unsubscribe than to
mark you as a spammer which can cause bigger issues; sender credibility. If someone wants to unsubscribe then let them,
send a letter saying we are sorry to lose you but they will always be welcome
back.
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