Posts

Showing posts from September, 2020

What Is PHP And Why Is It Used?

Image
Ever wonder about PHP? Ever wonder about PHP? It’s not something to eat, like Pancakes, Ham and Potatoes, its actually a scripting language. What is a scripting language you might ask –simply put it’s a programming language that adds automation for certain tasks instead having a person doing them, and it's a lot faster. Why would you care about a scripting language specifically PHP -because as a website owner or designer it’s good to know these things. When you look at a website, hopefully its beautifully designed, with flawless functionally. You don't see the code under the design. Underneath it all is lots of computer commands, embedded code, scripts and so forth that perform something for the website.  There are many ways to perform all these computer commands, PHP scripting being one of them. The processes PHP may be running is performed on the originating server known as server-side-scripting. ( PHP originally known as Personal Home Page changed to Hypertext Pre Process

Suppression Lists made Easy

Image
  Do you use suppression lists? By definition, a suppression list is a list of unsubscribed email addresses , who have specified that they do not want any communication from you.   Therefore, when you email to your list, the list of addresses you’re sending to is checked against the suppression list before your message is sent to prevent those opted-out addresses from receiving the message you are going to send. Normally a suppression list: is an accumulation of unsubscribed email addresses can increase your sending reputation and delivery rates is required by the CAN-SPAM Act collects emails that bounce, are invalid or blocked grabs messages that have been marked as SPAM However, a group of unsubscribed addresses and a suppression list are not one in the same.   But you can not have one without the other.   The list of unsubscribes are formed by former subscribers, who opted-out of your list.   Most likely by selecting the unsubscribe link in your email messages.     In co

The XML Sitemap

    What is an XML sitemap?   A sitemap is a list of all post, pages, categories, and tags used on your website. This list is stored as an xml file that can submitted to search engines for fast and easy indexing. When sitemaps first entered the WordPress world, they were often an HTML list of all the site’s pages for users to easily navigate. As, time has went on the old HTML format was replaced by XML, and the target audience moved from humans to search engine bots. It is a common, but incorrect thought that sitemaps alone will help your site rank better on search engines. This is not the case; it is simply a way to tell search engine what content your site has available to users. This list of content is stored within the search engine’s archives to be available to the search engine’s users. Ranking on search engines, is a complex matter that involves not only sitemaps but also, site speed, SEO Keyword research, internal and external linking just to name a few. To further co

Are Your Email Members Static or Dynamic?

Image
Email marketing, so easy to use, but there’s always more than meets the eye. It’s precise when you have the right information and considered SPAM when you don’t. If you buy a list, for example, your mailings most likely will be considered SPAM, because the recipient doesn’t know who you are. The right information, in this case, would be someone who opted into your list, you know they want to be there. But what else should you know about your list members besides that they want your messages?  More information about them, to make you a better marketer. To get information, the right information will involve some work. The work we are referring to is the effort it takes to really know your list customer and those prospects that come into the fold on occasion. You already know they like your product or service; consequently, they are willing to receive your emails without complaint.  Wouldn’t it be great if