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29 Ways to Collect Email Addresses for Your Business

  1. Place an offer to join your mailing list on the back of your business cards.

  2. Participating in a tradeshow: Offer to sign-up people right on the spot using a tablet-let them know, of course, they will receive an email to confirm membership

  3. Include a newsletter sign-up link in your email signature block.

  4. Invite your address book members to join your list.

  5. Become a member of your local Chamber of Commerce, email the member list, introduce yourself, with a link to sign up to your newsletter.

  6. Host your own event – Art galleries, software companies, retail shops, consultants (lunch & learn) can all host an event and request attendees to sign up.

  7. Offer a birthday club; give something special to people who sign up.

  8. Incentivize your employees – Give them $ for collecting VALID email addresses.

  9. Give away something for free like a PDF. Ask website visitors to sign up to your opt-in form before you let them download it.

  10. Referrals – Ask your customers to refer your company in email, and in exchange you’ll give them a discount.

  11. Bouncebacks – Get them back! – Send a postcard or make a phone call and ask for their updated email address.

  12. Trade newsletter space with a neighboring business, include a link for their opt-in form and ask them to include yours in their newsletter.

  13. SEO – Make sure you optimize your site for keywords. You need to be at the top of the natural search when people are looking for your products or services. Include a link to join your list in the envelope.

  14. Giveaways – Send people something physical and ask for their email address as well as their postal address.

  15. Do you have a postal list without emails? Send them a direct mail offer they can only get if they sign up to your email list.

  16. Include opt-in offer to join your mailing list on every page on your website.

  17. Popup windows – When someone attempts to leave your site, pop up a window and ask for the email address.

  18. Include a forward-to-a-friend link in your emails just in case your recipient wants to forward your content to someone they think will find it interesting.

  19. Offer a community – Use Ning (https://www.ning.com/) as your easy-to-set-up community and have your visitors interact and sign up for your newsletter.

  20. Offer “Email only” discounts and don’t use those offers anywhere but email.

  21. Telemarketing – If you’ve got people on the phone, don’t hang up until you ask if you can add them to your newsletter.

  22. Put a fishbowl on your counter and do a weekly prize giveaway of your product – then announce it to your newsletter. Add everyone who put their card in on to your newsletter list.

  23. Include an opt-in form inside your emails for those people who get your email forwarded to them.

  24. Join a group like BNI, ask members to join your list.

  25. Use Facebook – Host your own group and invite people to it, then post new links often. From time to time, post a link to sign up for your newsletter.

  26. Use Facebook – Post the hosted link from your newsletter into Linked Items to spread the word.

  27. Use Facebook – Include an opt-in form link on your Facebook Fan page.

  28. Every purchase made is an opportunity to collect an address.

  29. Use Twitter – Twitter the hosted link of your email campaign every time you launch. If you’ve got any additional ideas, let’s hear them!

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