Bulk Email Bad Practices For Fun And Profit Or don’t do this for good results

The year is 2021, sending bulk email is commonplace, cyber currency may permanently replace cash, and virtual reality is a reality.  You can buy anything from your mobile phone, including a car, body parts can be manufactured by a printer, and anyone can become famous given enough followers. 

However, to follow someone in the year 2021, you need an email address. Why? Because email continues to be the number one communication tool worldwide. In fact, email addresses are a commodity.   

In the world today, an email address is worth money to someone. That includes the spammer the email marketer, and certainly the list owner who keeps track of their subscriber’s demographics for targeted email campaigns.  Because of their value, email addresses, bulk email addresses, are resold several times over. 

Selling and buying bulk email addresses is big business. These addresses are sold with the promise of being legitimate, opted-in and exclusive; features that make purchasing them so much more enticing. However, offers to buy email addresses in bulk, without having control of how they are collected is a bad idea, because sending emails to those addresses is unsolicited.  

Unsolicited emails will ruin your brand reputation. Purchased unsolicited emails are unreliable, unverified, and untargeted, resulting in complaints, bans, and blacklisting. That makes purchasing email addresses number one in our: 

Bulk Email bad practices for fun and profit. Or don’t do this for good results.

1. USE purchased email lists.  There’s no guarantee how the addresses were obtained or if they have been confirmed. And you certainly don’t have permission to mail to them. 
   
   
2.  MAIL to your list from a different domain or company name without explanation. 
   
   
3. DO NOT use sanity checks on your website sign-up addresses.
4. DO NOT confirm the subscriber’s email address.
   
   
5. DO NOT have a privacy policy or stick to the one you have.
   
   
6.  ASSUME you have permission from everyone to put them on all the lists you own, not just the one they opted-in to.
   
   
7.  DO NOT remove bad or opted out addresses in a timely manner.
   
   
8.  DO NOT track opens or click-throughs or use any type of user feedback.
   
   
9.  LIE to your ESP about list origins.
   
   
10.  USE SPAM-like or misleading subjects.
    
    
11.  USE SPAMMY content to trigger anti-spam filters.
    
    
12.  DO NOT act on complaints.
    
    
13.  DO NOT comply with the Can-Spam Act or other laws.
    
    
14.  DO NOT collect demographics to use for target mailing.
    
    
15.  JUMP from ESP to ESP.
    
    
16. Use a “no-reply” in the sender’s address.
    
    
17. Never test your emails.
    
    
18. Never send personalize email.
    
    
19. Forget using landing pages.
    
    
20. Omit sending a welcome letter.
21. Make it impossible to unsubscribe from your newsletter.
    
    
22. Send messages as often as you can, one a day at least.
    
    
23.  Never, never include a CTA. 
    
    
24. Ignore sending relevant well written-content. 
    
    
25. At no time segment your member list.

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