Skip to main content

Bulk Email Bad Practices For Fun And Profit Or don’t do this for good results


The year is 2021, sending bulk email is commonplace, cyber currency may permanently replace cash, and virtual reality is a reality.  You can buy anything from your mobile phone, including a car, body parts can be manufactured by a printer, and anyone can become famous given enough followers. 

However, to follow someone in the year 2021, you need an email address. Why? Because email continues to be the number one communication tool worldwide. In fact, email addresses are a commodity.   

In the world today, an email address is worth money to someone. That includes the spammer the email marketer, and certainly the list owner who keeps track of their subscriber’s demographics for targeted email campaigns.  Because of their value, email addresses, bulk email addresses, are resold several times over. 

Selling and buying bulk email addresses is big business. These addresses are sold with the promise of being legitimate, opted-in and exclusive; features that make purchasing them so much more enticing. However, offers to buy email addresses in bulk, without having control of how they are collected is a bad idea, because sending emails to those addresses is unsolicited.  

Unsolicited emails will ruin your brand reputation. Purchased unsolicited emails are unreliable, unverified, and untargeted, resulting in complaints, bans, and blacklisting. That makes purchasing email addresses number one in our: 

Bulk Email bad practices for fun and profit. Or don’t do this for good results.

  1. USE purchased email lists.  There’s no guarantee how the addresses were obtained or if they have been confirmed. And you certainly don’t have permission to mail to them. 

  2.  MAIL to your list from a different domain or company name without explanation. 

  3. DO NOT use sanity checks on your website sign-up addresses.
  4. DO NOT confirm the subscriber’s email address.

  5. DO NOT have a privacy policy or stick to the one you have.

  6.  ASSUME you have permission from everyone to put them on all the lists you own, not just the one they opted-in to.

  7.  DO NOT remove bad or opted out addresses in a timely manner.

  8.  DO NOT track opens or click-throughs or use any type of user feedback.

  9.  LIE to your ESP about list origins.

  10.  USE SPAM-like or misleading subjects.

  11.  USE SPAMMY content to trigger anti-spam filters.

  12.  DO NOT act on complaints.

  13.  DO NOT comply with the Can-Spam Act or other laws.

  14.  DO NOT collect demographics to use for target mailing.

  15.  JUMP from ESP to ESP.

  16. Use a “no-reply” in the sender’s address.

  17. Never test your emails.

  18. Never send personalize email.

  19. Forget using landing pages.

  20. Omit sending a welcome letter.
  21. Make it impossible to unsubscribe from your newsletter.

  22. Send messages as often as you can, one a day at least.

  23.  Never, never include a CTA. 

  24. Ignore sending relevant well written-content. 

  25. At no time segment your member list.

Don’t send with worse practices, send your bulk email with best practices, with dundee.net email solutions (mailinglistservices.com) We have unparalleled marketing tools, expertise and list management for over 20 years.  Expert assistance, free support, tons of resources, customer templates, and more.   Contact info@dundee.net or visit Dundee’s Mailing List Services.

Labels:

Comments

Post a Comment

Popular posts from this blog

Revolutionizing Group Communication: How DiscussionListServices.com Leads the Wa

  Tammy runs a nonprofit organization and there is so much to do. It’s a position that comes with its fair share of challenges and rewards. Managing a nonprofit means wearing multiple hats, including organizing events to coordinating volunteers and everything in between. With so many tasks and conversations happening across various groups, it's no wonder Tammy finds it hard to keep up. Was it Amy who said she would work with the kids on Wednesday and bring chairs, or was it crayons? And the weekend brunch—was it scheduled for 12 PM at 1 Main Street or 1 PM at 12 Main Street? YIKES!  Amidst the clutter of apps , digital reminders, and calendars, the details do get lost. Lost details lead to confusion and miscommunication. Overworked and stretched thin, Tammy needs a solution that simplifies communication without demanding more of her limited time. This is a common scenario for many nonprofit leaders, and the solution lies in effective communication tools. This is where group email o
Post a Comment
Read more

Understanding Permalink Structures In WordPress

 In WordPress, a permalink (short for "permanent link") is the URL to a specific post, page, or other content on your site. The permalink structure refers to how these URLs are formatted. WordPress allows you to customize the structure of your permalinks to make them more user-friendly and SEO-friendly.   Types of Permalink Structures in WordPress   Plain   URL example: http://mybookstation.com/?p=123   Description: This is the default setting and is not very user-friendly or SEO-friendly .   Day and Name   URL example: http://mybookstation.com/2024/05/22/sample-post/   Description: Includes the year, month, day, and the post name.   Month and Name   URL example: http://mybookstation.com/2024/05/sample-post/   Description: Includes the year, month, and the post name.   Numeric   URL example: http://mybookstation.com/archives/123   Description: Uses the post ID in the URL.   Post Name   URL example: http://mybookstation.com/sample-post/   Description: Uses the post name (slug)
Post a Comment
Read more

Exploring Green Website Design: Sustainable Solutions For A Digital Future

Do my online activities impact the environment? Quite possibly. It’s important to remember that everything has a cost, even seemingly free Wi-Fi. Accessing the internet consumes energy, from powering our devices to running wireless networks. Each of these actions releases a few grams of carbon dioxide into the atmosphere. But have you ever wondered where all this data is stored? Whether on standalone servers, networked systems, or in the “cloud ”, storing our endless data streams requires a significant amount of energy. This is where the concept of a green website comes into play. Using less energy to access websites, data, and information is not a solution most of us have. However, we can minimize the ecological footprint on a smaller scale with a green website design. This method, while minimizing the ecological footprint, can maximize functionality and appea l. What is Green Website Design? The principles of Green Website Design start with a holistic approach to web design and de
Post a Comment
Read more