My Audit Found Me Short On Content Creation

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The inception and continuation of the internet coupled with the emergence of the World Wide Web are solely responsible for job creation in fields that did not exist 30 years ago. As more tech companies come onboard, there seems to be a new language based on acronyms. Phrases (acronyms) such as Search Engine Optimization (SEO), Internet Protocol (IP), Internet of Things (IOT), Virtual Private Cloud (VPC), Gateway Computer System GCS, Amazon Web Services AWS, and Internet Content Creation (ICC), for example, have become common place, even though they can be defined differently by the person using them.

In our industry, Web Site Design and Hosting, most of us offer SEO, (LP) landing page design, (ICC) content creation, on a user-friendly platform. Those terms are familiar to our business associates, industry and customers. However, there are no language standards for ITL (In the Life of) a web
company, therefore some in our industry coin their own words, create new acronyms or use abbreviations only known to them and their customers. In fact all industry’s do this, and some terms stick, become popular, and become overused, e.g. (CC) cloud computing.

Not overused, but very important to your website success is ICC or internet content creation.


Most businesses have a Facebook page, they may post on Twitter, have a few Instagram Videos, and, they have a website. Once on Social Media the business owner will find that it is demanding and unforgiving if you don’t post frequently, because everything on Social Media needs to be fresh, moving and interesting. Consequently you can’t ignore your Social Media platforms once you start, or you might be ignored and overlooked. And just like Social Media, a website, if left alone becomes stale, outdated and forgotten.

Keep your website fresh, not stale with updated content, using a website update service, such as offered at dwli.net. You want to weed out expired content such as:

  • Obsolete product pages
  • Retired sales Information
  • Old images and outdated graphics
  • Old style headers and footers
  • Dated fonts and colors
  • Irrelevant content

A website audit (email info@dundee.net for information) will help the website owner find those expired bits of content on their website. With an audit, a website update service https:dwli.net will have a plan to improve the website, assisting the business owner with expert content creation to fixing, changing or eliminating broken links.


Expired content shouldn’t be ignored; information should be accurate and timely. Of course you can always create a new page and redirect that URL to it (301) or delete the old page altogether, but this causes 404 errors In all cases the best route to take replace the old with new content creation. Your website, at the end of the day, with blogs, product descriptions, company information and so on is a stable. Companies need websites that have reliable, useful information that is readily available and easy to locate on any search engine. Unlike Social Media platforms, that change rules, remove comments and pages without notice, and requires a daily visit to keep up with the news.

Unlike Social Media, a website hosted on a VPC, AWS or land server belongs to the small business owner. With a unique IP their website can be found on any search engine because of the right SEO. When up to date ICC has been used the business website is always open for business.

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